Zoff will be holding a "25th Anniversary Fair."

This campaign offers popular eyewear at 3 prices for a limited time

From Friday, February 20th to Thursday, March 5th, 2026

The free blue light blocking campaign will run from Friday, February 20th, 2026 to Sunday, March 22nd, 2026

■ Campaign details

① Popular eyewear will be available for a limited time at three prices: ¥5,500, ¥7,700, and ¥9,900 (tax included)

Period: Friday, February 20th, 2026 to Thursday, March 5th, 2026

Zoff is the first in Japan to introduce an innovative three-price system

It was a challenge to rethink not only price but also quality and experience

To celebrate its 25th anniversary, Zoff is offering popular products at founding prices for a limited time

It will be available in three price ranges: ¥5,500, ¥7,700, and ¥9,900 (tax included)

Zoff's most popular series, "Zoff SMART," which has sold over 10 million units, is now available for 9,900 yen including tax

We have a wide range of products, from popular classic items to fashionable glasses that can be used in a variety of ways, and glasses that shorten the view of the face, which are a hot topic on social media

②Blue light cut lenses + ¥0

Period: February 20th (Friday) to March 22nd (Sunday), 2026

Blue light blocking lenses (1.55 spherical), normally priced at ¥2,200 (tax included), will be sold for a limited time only at ¥0

It can be made to fit your preferred frame

*The measurement standard for blue light blocking rate is the average blocking rate for light wavelengths of 380nm to 500nm and a lens center thickness of 2mm

*Frames are charged separately

*If you only need lens replacement, you will be charged for the lenses, but there will be no charge for the blue light cut coated lenses

■ Participating stores

Zoff stores nationwide (including outlet stores)

■Special page

https://www.zoff.co.jp/shop/contents/25th-anniversary.aspx

The special page, titled "Zoff History," displays the company's history from its founding to the present

Additionally, we are introducing a series of "Zoff's Masterpiece Eyewear," which are the result of Zoff's solid technical expertise and design expertise cultivated over 25 years

You can see Zoff's journey from its founding to the present, creating new value and culture in eyewear in response to health and social issues

*The period and price of this campaign may change without notice

*May not be combined with other discounts

*Stock availability varies by store