The eyewear brand Zoff will begin selling
"visible light-chroming lenses" that react to visible light in addition to ultraviolet light, changing color even in a car during the day, at Zoff stores nationwide from July 4, 2025 (Friday).

Conventional photochromic lenses change color in response to the amount of ultraviolet light, but the newly introduced visible light photochromic lenses
react to both ultraviolet and visible light. Therefore, they naturally change color according to the brightness, not only outdoors but also in cars during the day,
reducing glare. They are particularly effective in situations where glare is easily felt, such as inside cars during the day or near windows where ultraviolet light does not reach.

Because it supports "gradient coloring" that changes gradually depending on the intensity of light, it is suitable for the following usage scenarios:

• In a car with strong sunlight streaming through the windshield, the lenses naturally tint to a degree that doesn't obstruct vision, even in tunnels
. • In a daytime office or cafe window, the lenses subtly tint to protect your eyes with a natural tone.

This means that instead of the traditional binary choice of "outdoors or indoors," you can now take measures against glare that are tailored to the changing lighting environment in your daily life. This product also blocks 99% of UV rays, so it's recommended not only for glare protection but also for UV protection

■Product overview

•Product name: Visible light photochromic lenses (lenses that change color even in the car) Brown, Gray (Refractive index: 1.60)

• Price | Frame price + ¥8,800 (Progressive frame price + ¥15,400)

Release date: Zoff stores: Friday, July 4, 2025; Zoff official online store: Thursday, July 10, 2025

•Specifications: 99% UV protection, hard coating, multi-coating, water-repellent coating, prescription compatible

•Available at: All Zoff stores, Zoff official online store

• Special page | https://www.zoff.co.jp/shop/help/lensguide_2waylens.aspx

*It will take some time for visible light photochromic lenses to be delivered